Sample Case Study: Branding in the Nigerian Banking Industry: A case study of Zenith Bank Nigeria PLC (Demo)
History and Profile of Zenith Bank The beginnings of Zenith Bank , located in Lagos, Nigeria can be traced to Founder Jim Ovia who established the commercial bank with a shareholder’s fund of N20million in May1990. 26 years later, the bank has grown profitably and branched itself out to Sierra Leone, Ghana, Gambia, and the…
